SRING INTO LOVE!

CLIENT // BETHANY MOTA
ROLE // DESIGNER

Designed logo iteration for capsule collection. Butterflies were hand cut and arranged to create Bethany Mota’s signature peace heart logo. In-store collateral including diecut butterflies were used to decorate the Bethany Mota shop-in-shop within the Aéropostale stores. Concept was taken to web applications and an animated video featured on the flagship store’s screens in Times Square.